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Business and Public Management -

Advertising & Marketing

Websites Books Databases Catalog


The websites listed are not the only websites available for advertising or marketing information. For a complete list of websites recommended by the business librarian, please refer to the master list found in the Advertising and Marketing Recommended Websites section of our business and public management webpages.

American Marketing Association

The American Marketing Association maintains a site to provide information on best practices, careers, marketing resources, and an electronic version of their marketing newsletter. You must register to gain full access.

Marketing Virtual Library is a resource for locating links on market research, marketing plans, internet marketing, and marketing careers.

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The following list of titles may be found in the Business Reference Department of the Spencer Road Branch Library. To locate other print resources on advertising and marketing, please search the library's catalog.

SRDS: Lifestyle Market Analyst
BR 658.8342 Lifestyle
This book contains information on market profiles of areas within the United States and gives individual profiles on a range of different lifestyle interests. The information is based on profiles of 18 million households.

Do's and Don'ts in Advertising
BR 659.1 Do's
This two-volume ringed-binder publication gives legal and ethical standards to various forms of advertising. It is published by CCH, Inc. in partnership with the Council of Better Business Bureaus, Inc.

Editor & Publisher Market Guide
BR 658.83 Editor
Ranks areas from all over the United States on specific areas of interest that include but are not limited to appliance sales, total retail sales, and disposable income. It also has individual sections on newspapers that cover the United States and breakdowns of areas of the United States in the categories of population, ages, and ethnicity. An annual publication.

Advertising Red Books
BR 659.112 Advertising
This publication is divided into two volumes, Advertisers Indexes, and Business Classifications. The advertisers indexes provide information on 16,000 companies in the United States and Canada that pay for $50,000 or more on nationwide or regional campaigns of advertising. Companies can be found based on the following categories: products by state, brands and products, SIC code, and personnel. The business classifications volume groups together companies based on the products they sell or the services they provide and also gives information on companies individually.

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The library district subscribes to several online databases that may help you with your research. Those with a "Remote Access" button can be used from your home computer with a valid library card.

Following the link to the electronic databases will take you out of the Business & Public Management web pages and into the main library pages.

For information regarding advertising and marketing, you may want to try
or Reference USA.

With Demographics Now you are able to find out information about your targeted marketing location. How much money do people in a certain radius spend on clothing? You can find this type of information and much more using Demographics Now.

You might want to use Dunn & Bradstreet or Reference USA to create a marketing list. You can download addresses, phone numbers, and names of executives using these databases. By limiting your search by zip code and SIC code, you can get a list that specifically meets your needs.

These are not the only databases available to assist you, please check out the entire list of databases to see if there is something that better meets your needs.

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When searching the catalog for books on advertising or marketing you may want to do a subject or title keyword search using one or more of the following terms:

internet marketing
target marketing
small business marketing

Following the link to the library's catalog will take you out of the Business & Public Management web pages and into the main library pages.

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