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C285.3

Social Media Policy

The St. Charles City-County Library District (SCCCLD) will participate in all relevant platforms of social media as a means of promoting the Library brand and connecting with Library customers and facilitating discovery of Library events, services, materials, published content (including original content and content from other resources), and engaging the community.

Photos posted to social media will follow policy guidelines as described in policy C281-Library programs. All postings to social media will adhere to the confidentiality standards of the Library District as outlined in policy C280-Privacy of Library Circulation Records. Postings to social media will not include confidential or unauthorized information related to Library customers or Library personnel. The accounts following St. Charles City-County Library District postings or accounts the Library follows do not imply sponsorship or constitute an endorsement of said accounts. The St.Charles City-County Library maintains the responsibility to provide free information and access to ideas through social media.

Postings to social media platforms in which the Library District participates will be limited to designated employees of the Library who will follow established guidelines and procedures. 

Library District staff will adhere to guidelines from the Personnel Policy E092 when posting information about the Library District from their own social media platforms, which includes any internal social media forums.

The St. Charles City-County Library District reserves the right to remove inappropriate content posted to its social media accounts by Library staff or the general public. Inappropriate content may include: threats, obscenities, profanity, defamation, solicitation of illegal activities, etc.  Repeated violations by individuals will result in blocking further comments to official Library accounts.

These are the commitments SCCCLD will make regarding how the District interacts with the public on social media platforms, and expectations of the staff personal use of social media.

All postings will reflect the purpose and brand of the St. Charles City-County Library District.

  1. Social media will be used to promote SCCCLD events, services, materials, published content (including SCCCLD original content and content from other resources), and engage the community.
  2. The District will participate on social media as a whole and not by individual branches and groups. (i.e. a branch will not have a Facebook account separate from the St. Charles City-County Library District Facebook Page) This is to ensure continuity and unity among District branches.
  3. Photos posted to social media will follow the same policy guidelines as outlined in the current policy section Library Programs C281.
  4. The Library may utilize photos and videos from public programs and events at Library facilities and Library spaces on its website and in Library publications. Individuals featured outside of a public event will require a signed media release. Photos, images and videos submitted to the Library by users for online galleries or contests may also be used by the Library for promotional purposes. To ensure the privacy of all individuals, including children, images/video will not be identified using full names or personal identifying information without written approval from the photographed subject, parent or legal guardian. (See attached media release)
  5. Confidentiality policy under Public Services C280 will be followed on social media. The SCCCLD will not knowingly discriminate through its social media accounts. The accounts following SCCCLD or the accounts the SCCCLD follows on social media platforms do not imply sponsorship or constitute an endorsement of said accounts. The Library maintains the responsibility to provide free information and access to ideas through social media.
  6. SCCCLD reserves the right to remove inappropriate content.
  7. SCCCLD reserves the right to engage with current events/topics (controversial or not) on social media as seen fit by the Directors, Managers, and Social Media Specialist. Posts will be discussed and reviewed with Directors before posting. If negative comments are left on such posts, SCCCLD will respond as necessary, and not remove negative comments unless the comment is deemed inappropriate according to the previously stated guidelines. 

(Approved 8/11/15)